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Global Marketing Strategies

by Jean-Pierre Jeannet, Hubert D. Hennessey

ISBN 13: 9780395628393

Format: Paperback (864 pages)
Publisher: Houghton Mifflin (Academic)
Published: 30 Jan 1992

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Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)

by Kamran Kashani,Jean-Pierre Jeannet,Jacques Horovitz,Sean Meehan,Adrian Ryans,Dominique Turpin,John Walsh

ISBN 13: 9780470011461

Format: Paperback (324 pages)
Publisher: John Wiley & Sons
Published: 08 Apr 2005

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