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Strategic Marketing

by Nigel Piercy, David W. Cravens

ISBN 13: 9780071263351

Format: Paperback (752 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 Apr 2008
Other Format: Hardcover

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Market-led Strategic Change: Making Marketing Happen in Your Organization

by Nigel Piercy

ISBN 13: 9780722525449

Format: Hardcover (416 pages)
Publisher: Thorsons
Published: 11 Apr 1991
Other Format: Paperback

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