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Market-led Strategic Change: Transforming the Process of Going to Market (Professional Development)

by Nigel Piercy

ISBN 13: 9780750632850

Format: Paperback (480 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 15 Oct 1997
Other Format: Paperback

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Strategic Marketing

by Nigel Piercy, David W. Cravens

ISBN 13: 9780071263351

Format: Paperback (752 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 Apr 2008
Other Format: Hardcover

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