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Marketing Plans for Services: A Complete Guide Marketing Plans for Services: A Complete Guide by Adrian Payne, Malcolm McDonald, Pennie Frow

Marketing Plans for Services: A Complete Guide

by Adrian Payne, Malcolm McDonald, Pennie Frow


ISBN 13: 9780470979099

Format: Paperback (512 pages)
Publisher: John Wiley & Sons
Published: 09 Aug 2011

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