The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
by Thomas Nagle, Reed Holden
ISBN 13: 9780136693765
Format: Hardcover (409 pages) Publisher: Prentice Hall Published: 13 May 1994
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
by Reed Holden,Mark Burton
ISBN 13: 9780470197578
Format: Hardcover (240 pages) Publisher: John Wiley & Sons Published: 07 Mar 2008