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Brand New: Solving the Innovation Paradox - How Great Brands Invent and Launch New Products, Services, and Business Models Brand New: Solving the Innovation Paradox - How Great Brands Invent and Launch New Products, Services, and Business Models by G. Michael Maddock,Luisa C. Uriarte,Paul B. Brown

Brand New: Solving the Innovation Paradox - How Great Brands Invent and Launch New Products, Services, and Business Models

by G. Michael Maddock,Luisa C. Uriarte,Paul B. Brown


ISBN 13: 9780470643594

Format: Hardcover (218 pages)
Publisher: John Wiley & Sons
Published: 06 May 2011

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