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Strategic Advertising Management

by Larry Percy, Richard Rosenbaum-Elliott

ISBN 13: 9780199605583

Format: Paperback (416 pages)
Publisher: OUP Oxford
Published: 29 Mar 2012
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Strategic Brand Management

by Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan

ISBN 13: 9780199565214

Format: Paperback (320 pages)
Publisher: OUP Oxford
Published: 10 Mar 2011
Other Format: Paperback

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