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Building Global Biobrands: Taking Biotechnology to Market Building Global Biobrands: Taking Biotechnology to Market by Philip Kotler,Francoise Simon,Simon Francoise

Building Global Biobrands: Taking Biotechnology to Market

by Philip Kotler,Francoise Simon,Simon Francoise


ISBN 13: 9780743222440

Format: Hardcover (400 pages)
Publisher: Simon & Schuster International
Published: 15 Sep 2003

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