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Co-Branding as a Tool for Strategic Brand Activation: How to Find the Ideal Partner - An Explanatory Case Study in the Fashion and Design Sector

by Natalia Dorozala,Antonia Kohlbrenner

ISBN 13: 9783639072747

Format: Paperback (112 pages)
Publisher: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG
Published: 26 Aug 2008

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