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Market-Based Management: Strategies for Growing Customer Value and Profitability

by Roger Best

ISBN 13: 9780131293724

Format: Paperback (528 pages)
Publisher: Pearson Education
Published: 01 Nov 2004
Other Format: Paperback

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Market-based Management

by Roger Best

ISBN 13: 9780132336536

Format: Paperback (544 pages)
Publisher: Prentice Hall
Published: 24 Mar 2008

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