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Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market

by Paul Temporal

ISBN 13: 9780471835769

Format: Hardcover (261 pages)
Publisher: John Wiley & Sons
Published: 07 Dec 1999

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Advanced Brand Management: Building and implementing a powerful brand strategy (3rd Edition): Building and activating a powerful brand strategy

by Paul Temporal

ISBN 13: 9780857195890

Format: Hardcover (316 pages)
Publisher: Harriman House
Published: 04 Feb 2019

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