Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market
by Paul Temporal
ISBN 13: 9780471835769
Format: Hardcover (261 pages) Publisher: John Wiley & Sons Published: 07 Dec 1999
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The 22 Immutable Laws of Marketing in Asia
by Al Ries, Jack Trout, Paul Temporal
ISBN 13: 9780470821008
Format: Paperback (172 pages) Publisher: John Wiley & Sons Published: 10 May 2005
Advanced Brand Management: Managing Brands in a Changing World
ISBN 13: 9780470824498
Format: Illustrated (256 pages) Publisher: Wiley Published: 19 Feb 2010
Advanced Brand Management: From Vision to Valuation
ISBN 13: 9780471479253
Format: Hardcover (312 pages) Publisher: John Wiley & Sons Published: 22 Mar 2002 Other Format: Illustrated
Advanced Brand Management: Building and implementing a powerful brand strategy (3rd Edition): Building and activating a powerful brand strategy
ISBN 13: 9780857195890
Format: Hardcover (316 pages) Publisher: Harriman House Published: 04 Feb 2019