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Messung und Wirkung von Markenemotionen: Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz

Messung und Wirkung von Markenemotionen: Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz by Thorsten Möll

Messung und Wirkung von Markenemotionen: Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz

by Thorsten Möll

ISBN 13: 9783835008977

Format: Perfect Paperback (321 pages)
Publisher: Deutscher Universitãâ¤tsvlg
Published: Aug 2007


New : $67.47

New : $67.47

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