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What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands by Ryan Mathews, Watts Wacker

What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

by Ryan Mathews, Watts Wacker


ISBN 13: 9780132277426

Format: Hardcover (240 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 Aug 2007

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