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B2B Marketing: A radically different approach for business-to-business marketers

by Steve Minett

ISBN 13: 9780273654254

Format: Hardcover (250 pages)
Publisher: Financial Times Prentice Hall
Published: 26 Oct 2001

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Get Innovative or Get Dead!: Building Competitive Companies for the 21st Century

by Matthew J. Kiernan

ISBN 13: 9780712678209

Format: Paperback (244 pages)
Publisher: Random House Business Books
Published: 19 Jun 1997

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STRATEGIC MARKETING COMMUNICATIONS

by Paul Smith

ISBN 13: 9780749420130

Format: Paperback (290 pages)
Publisher: Kogan Page
Published: 25 Aug 1997

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Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

by Lynn B. Upshaw,Upshaw

ISBN 13: 9780471042204

Format: Illustrated (372 pages)
Publisher: John Wiley & Sons
Published: 14 Jul 1995

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Overdrive: Bill Gates and the Race to Control Cyberspace

by James Wallace

ISBN 13: 9780471180418

Format: Hardcover (320 pages)
Publisher: John Wiley & Sons
Published: 02 May 1997
Other Format: Paperback

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Benchmarking: Adding Distinctive Value to Every Aspect of Your Business (Coopers & Lybrand Performance Solution)

by Carol J. McNair, Kathleen H.J. Leibfried

ISBN 13: 9780887305481

Format: Hardcover (256 pages)
Publisher: HarperBusiness
Published: Nov 1993
Other Format: Paperback

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Think Out of the Box

by Mike Vance, Diane Deacon

ISBN 13: 9781564142788

Format: Paperback (216 pages)
Publisher: Career Press
Published: 09 Oct 1997

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Business Course Book (HNC HND business)

by BPP

ISBN 13: 9780751770629

Format: Paperback (310 pages)
Publisher: BPP Publishing Ltd
Published: 30 Aug 2002

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Michael E.Porter on Competition and Strategy ("Harvard Business Review" Paperback S.)

by Harvard Business Review

ISBN 13: 9780875842721

Format: Paperback (80 pages)
Publisher: Harvard Business Review Press
Published: 01 Jul 1991

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ACE Teams: Creating Star Performance in Business

by Andrew Leigh, Michael Maynard

ISBN 13: 9780750618830

Format: Paperback (280 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 14 Mar 1994
Other Format: Hardcover

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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)

by Malcolm McDonald

ISBN 13: 9780749407674

Format: Paperback (150 pages)
Publisher: Kogan Page Ltd
Published: 30 Sep 1992
Other Format: Paperback

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Cases in Strategic Management

by Colin Clarke-Hill,Keith Glaister

ISBN 13: 9780273603801

Format: Paperback (544 pages)
Publisher: Financial Times/ Prentice Hall
Published: 28 Feb 1995
Other Format: Paperback

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