Key Customers: How to Manage Them Profitably (CIM Professional Development)
by Malcolm McDonald,etc.,Beth Rogers,Diana Woodburn
ISBN 13: 9780750646154
Format: Paperback (319 pages) Publisher: Butterworth-Heinemann Ltd Published: 07 Apr 2000
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Cyberstrategy: Business Strategy for Extranets, Intranets and the Internet (CIM Professional Development)
by Pauline Bickerton,Matthew Bickerton,Kate Simpson-Holley
ISBN 13: 9780750642033
Format: Illustrated (256 pages) Publisher: A Butterworth-Heinemann Title Published: 15 Oct 1998
Management Information for Marketing Decisions (CIM Companions S.)
by Chartered Institute of Marketing
ISBN 13: 9780902130920
Format: Paperback (344 pages) Publisher: CIM Publishing Published: 10 Oct 2002
Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
by Adrian Payne,Martin Christopher,Helen Peck,Moira Clark
ISBN 13: 9780750640176
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 23 Mar 1998
Strategic Marketing: Planning and Control (CIM Student S.)
by Graeme Drummond,John Ensor,Ruth Ashford
ISBN 13: 9780750652360
Format: Paperback (304 pages) Publisher: A Butterworth-Heinemann Title Published: 25 Jun 2001 Other Format: Paperback
CIM Study Text: Marketing Communications Strategy (CIMA S.)
by The CIM
ISBN 13: 9780751740332
Format: Paperback Publisher: BPP Publishing Ltd Published: 01 Sep 1995
Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002) (CIM Study Text: Diploma)
by BPP
ISBN 13: 9780751741339
Format: Paperback (313 pages) Publisher: BPP Publishing Ltd Published: 30 Aug 2002
Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald
ISBN 13: 9780750606608
Format: Paperback (282 pages) Publisher: A Butterworth-Heinemann Title Published: 21 Sep 1992
Integrated Marketing Communications 2002-2003 (CIM Coursebook)
by Chris Fill
ISBN 13: 9780750657082
Format: Paperback (184 pages) Publisher: Butterworth-Heinemann Ltd Published: 20 Jun 2002
Marketing Logistics (CIM Professional Development)
by Martin Christopher
ISBN 13: 9780750622097
Format: Paperback (192 pages) Publisher: A Butterworth-Heinemann Title Published: 31 Mar 1997
Instant Manager: Balanced Scorecard (IMC)
by Mike Bourne
ISBN 13: 9780340946497
Format: Paperback (224 pages) Publisher: Hodder & Stoughton Published: 28 Sep 2007 Other Format: Paperback
CIM Coursebook Marketing Essentials
by Blythe
ISBN 13: 9781856175036
Format: Paperback (352 pages) Publisher: Cim Published: 22 Jul 2008