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Political Campaigns and Political Advertising: A Media Literacy Guide

by Frank Baker

ISBN 13: 9780313347559

Format: Illustrated (224 pages)
Publisher: Greenwood
Published: Jun 2008

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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)

by Ted Brader

ISBN 13: 9780226069890

Format: Illustrated (296 pages)
Publisher: University of Chicago Press
Published: 10 Jan 2006

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Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (Open Access Lib and Hc)

by Jonathan Gray

ISBN 13: 9780814731949

Format: Illustrated (256 pages)
Publisher: New York University Press
Published: 09 Feb 2010
Other Format: Paperback

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Marketing the Populist Politician: The Demotic Democrat

by Dr Robert Busby

ISBN 13: 9780230522275

Format: Hardcover (256 pages)
Publisher: Palgrave Macmillan
Published: 26 Aug 2009

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Google Advertising Tools: Cashing in with AdSense and AdWords: Cashing in with AdSense, AdWords, and the Google APIs

by Harold Davis,David Iwanow

ISBN 13: 9780596155797

Format: Paperback (432 pages)
Publisher: O'Reilly Media
Published: 04 Dec 2009

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The SAGE Handbook of Political Advertising

by Lynda Lee died April 13 2011 Kaid,Christina Holtz-Bacha

ISBN 13: 9781412917957

Format: Hardcover (504 pages)
Publisher: SAGE Publications, Inc
Published: 03 Aug 2006

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Going Dirty: The Art of Negative Campaigning: The Art of Negative Campaigning, Updated Edition (Updated)

by David Mark

ISBN 13: 9780742599864

Format: Hardcover (300 pages)
Publisher: Rowman & Littlefield Publishers
Published: 28 Apr 2009
Other Format: Paperback

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PR Strategy Application: Managing Influence

by W. Timothy Coombs

ISBN 13: 9781405144087

Format: Illustrated (370 pages)
Publisher: Wiley-Blackwell
Published: 21 Aug 2009

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Negative Political Advertising: Coming of Age (Routledge Communication Series)

by Karen S. Johnson-Cartee,Gary Copeland

ISBN 13: 9780805808346

Format: Hardcover (332 pages)
Publisher: Routledge
Published: 13 May 1991

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The Rise of Brands

by Moor, Liz Liz Moor,

ISBN 13: 9781845203849

Format: paperback
Publisher: Berg Publishers

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Political Marketing: A Comparative Perspective

by Darren G. Lilleker, Jennifer Lees-Marshment

ISBN 13: 9780719068713

Format: Paperback (256 pages)
Publisher: Manchester University Press
Published: 26 May 2005

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Hidden Persuaders, The

by Vance Packard

ISBN 13: 9780978843106

Format: Paperback (200 pages)
Publisher: Ig Publishing
Published: 10 Oct 2007

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