by ParissaHaghirian (Author), PhilippeGagnon (Author)
Provides an opportunity for corporate strategy analysis within a Japanese context. This textbook regroups case studies to decorticate key concepts in Japanese management. It also includes over 11 cases that depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, and crisis management.
Format: Hardcover
Pages: 316
Publisher: World Scientific Publishing Co Pte Ltd
Published: 23 Nov 2011
ISBN 10: 9814340871
ISBN 13: 9789814340878