The National Basketball Association: Business, Organization and Strategy

by Frank P . Jozsa (Author)

• New

  Hardcover
  2010

  $113.51

  The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective.