by Bengt - Arne Verdin (Author)
Design evokes creativity of a higher order and causes unexpected and inventive cross-fertilization across traditional borders or disciplines. This work offers the how-to's for designing for successful novelty, and discusses issues such as product language and meaning, and connecting with the end-user.
Format: Hardcover
Pages: 360
Publisher: World Scientific Publishing Co Pte Ltd
Published: 31 Jul 2010
ISBN 10: 9814289639
ISBN 13: 9789814289634