Global Business Strategy: Asian Perspective

Global Business Strategy: Asian Perspective

by Moon Hwy - Chang (Author)

Synopsis

Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

$123.25

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 348
Publisher: World Scientific Publishing Company
Published: 18 May 2010

ISBN 10: 9814273198
ISBN 13: 9789814273190