by Moon Hwy - Chang (Author)
Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.
Format: Hardcover
Pages: 348
Publisher: World Scientific Publishing Company
Published: 18 May 2010
ISBN 10: 9814273198
ISBN 13: 9789814273190