Review Comment Analysis For E-Commerce: 5 (East China Normal University Scientific Reports)

by Aoying Zhou (Contributor), Aoying Zhou (Contributor), Rong Zhang (Author), Wenzhe Yu (Contributor), Pingfu Chao (Contributor), Yifan Gao (Contributor)

• New

  Paperback
  2016

  $67.58

  This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.