by SPULBERDANIELF (Author)
Provides a comprehensive approach to management strategy that is based on economics. Integrating economic analysis with management strategy, this work takes into account global competition and high-tech (Internet) developments, and recognizes that companies can no longer expect to sustain competitive advantage but must rely on innovation.
Format: Illustrated
Pages: 520
Edition: Illustrated
Publisher: World Scientific Publishing
Published: 15 Aug 2009
ISBN 10: 9812838465
ISBN 13: 9789812838469