MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME

New
Illustrated
2009
$77.13

Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.

Synopsis

Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.

$77.13

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 416
Edition: Illustrated
Publisher: World Scientific Publishing
Published: 20 Dec 2009
ISBN 10: 9812838279
ISBN 13: 9789812838278

MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME

New

$77.13

Synopsis

$77.13

More Information