China Business Culture: Strategies for Success

by YuanWang (Author), XinShengZhang (Author), RobGoodfellow (Author)

• Used

  Paperback
  2006

  $30.79

  China's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.