by KaraChan (Author), JamesU.McNeal (Author)
About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups.
Format: Paperback
Pages: 220
Publisher: The Chinese University Press
Published: 31 Jan 2004
ISBN 10: 9629961792
ISBN 13: 9789629961794
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