
by Linde Egberts (Editor), Maria Alvarez (Editor), Maria Alvarez (Editor), Linde Egberts (Editor)
This interdisciplinary book analyses the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites.
Format: Hardcover
Pages: 228
Edition: 0
Publisher: Amsterdam University Press
Published: 15 Feb 2018
ISBN 10: 9462985359
ISBN 13: 9789462985353