I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing

by RobertLewis (Author)

• New

  Paperback
  2012

  $86.37

  Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.