Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)

by David A . Swanson (Author), JoM.Martins (Author), Farhat Yusuf (Author)

• New

  Hardcover
  2011

  $174.01

  This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.