Corporate Branding: Purpose/People/Process

by Majken Schultz (Author), Fabian F . Csaba (Editor), YunMiAntorini (Editor)

Used
Paperback
2005
$8.31

The book confronts the challenges and dilemmas of corporate brand management and offer new insights into how corporate brands can be studied and managed.

Synopsis

The book confronts the challenges and dilemmas of corporate brand management and offer new insights into how corporate brands can be studied and managed.

$8.31

Save:$18.50 (69%)

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1 in stock

More Information

Format: Paperback
Pages: 252
Publisher: Copenhagen Business School Press
Published: 10 Nov 2005
ISBN 10: 8763001403
ISBN 13: 9788763001403

Corporate Branding: Purpose/People/Process

Used

$8.31

Synopsis

$8.31

More Information