Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

by Brajesh Kumar (Author), Brajesh Kumar (Author), Gouranga Patra (Author)

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Paperback
2012
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Format: Paperback
Pages: 268
Publisher: LAP LAMBERT Academic Publishing
Published: 14 Mar 2012
ISBN 10: 3848423480
ISBN 13: 9783848423484

Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

New

$80.13

$80.13

More Information