Brand Identity Now!

New
Paperback
2009
$22.41

Create a winning brand. This book features vital strategies for creating and maintaining brand identity. With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, and New York's bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign.

Synopsis

Create a winning brand. This book features vital strategies for creating and maintaining brand identity. With in-depth case studies of leading projects from around the world, "Brand Identity Now!" is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, and New York's bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign.

$22.41

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More Information

Format: Paperback
Pages: 384
Publisher: Taschen GmbH
Published: 25 Oct 2009
ISBN 10: 3836515849
ISBN 13: 9783836515849

Author Bio

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites.