International Advertising and Communication: Current Insights and Empirical Findings

by SandraDiehl (Editor), RalfTerlutter (Editor)

• New

  Paperback
  2006

  $116.87

  The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising