Content Infrastructure Management: Results of an Empirical Study in the Print Industry (Markt- und Unternehmensentwicklung / Markets and Organisations)

by Alexander Benlian (Author), Alexander Benlian (Author)

• New

  Paperback
  2006

  $76.01

  Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.