Advances in Advertising Research (Vol. III): Current Insights and Future Trends: 3 (European Advertising Academy)

Advances in Advertising Research (Vol. III): Current Insights and Future Trends: 3 (European Advertising Academy)

by Martin Eisend (Editor), TobiasLangner (Editor), ShintaroOkazaki (Editor)

Synopsis

� Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

$128.70

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 432
Edition: 2012
Publisher: Gabler Verlag
Published: 21 Jun 2012

ISBN 10: 3834942901
ISBN 13: 9783834942906