Advances in Advertising Research (Vol. III): Current Insights and Future Trends: 3 (European Advertising Academy)

by Martin Eisend (Editor), TobiasLangner (Editor), ShintaroOkazaki (Editor)

• New

  Hardcover
  2012

  $127.78

  � Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.