by Martin Eisend (Editor), TobiasLangner (Editor), ShintaroOkazaki (Editor)
� Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Format: Hardcover
Pages: 432
Edition: 2012
Publisher: Gabler Verlag
Published: 21 Jun 2012
ISBN 10: 3834942901
ISBN 13: 9783834942906