by Michael H . Breitner (Editor), Alexis Papathanassis (Editor), Cornelia Schoen (Editor)
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Format: Paperback
Pages: 249
Edition: 2012
Publisher: Gabler Verlag
Published: 29 Oct 2011
ISBN 10: 3834932728
ISBN 13: 9783834932723