Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

by Adamantios Diamantopoulos (Editor), Lutz Hildebrandt (Editor), Adamantios Diamantopoulos (Editor), Lutz Hildebrandt (Editor), Wolfgang Fritz (Editor)

• New

  Hardcover
  2012

  $180.70

  Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.