by Adamantios Diamantopoulos (Editor), Lutz Hildebrandt (Editor), Wolfgang Fritz (Editor), Lutz Hildebrandt (Editor), Adamantios Diamantopoulos (Editor)
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.
Format: Hardcover
Pages: 632
Edition: 2012
Publisher: Gabler Verlag
Published: 12 Jul 2012
ISBN 10: 3834930601
ISBN 13: 9783834930606