Diversity in European Marketing: Text and Cases

by ThomasRudolph (Editor), Bodo B . Schlegelmilch (Editor), András Bauer (Editor), JanNiklasMeise (Editor), JosepFranch (Editor)

New
Paperback
2012
$59.77

Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Synopsis

Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

$59.77

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20+ in stock

More Information

Format: Paperback
Pages: 264
Edition: 2012
Publisher: Gabler Verlag
Published: 14 Mar 2012
ISBN 10: 3834914207
ISBN 13: 9783834914200

Diversity in European Marketing: Text and Cases

New

$59.77

Synopsis

$59.77

More Information