Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches (Contributions to Management Science)

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Hardcover
2009
$112.80

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

Synopsis

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

$112.80

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More Information

Format: Hardcover
Pages: 252
Edition: 2010
Publisher: Physica
Published: 03 Dec 2009
ISBN 10: 3790823562
ISBN 13: 9783790823561