International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)

New
Hardcover
2008
$204.27

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a `passive' role in the global division of - bor.

Synopsis

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a `passive' role in the global division of - bor.

$204.27

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20+ in stock

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Format: Hardcover
Pages: 370
Edition: 1
Publisher: Physica-Verlag HD
Published: 11 Apr 2008
ISBN 10: 3790820296
ISBN 13: 9783790820294

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)

New

$204.27

Synopsis

$204.27

More Information