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The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)

The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)

by HartmutHübner (Author)

  • New

    Paperback 2009

    $112.87
Synopsis

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.

$112.87

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20+ in stock

More Information

Format: Paperback
 Pages: 292
 Edition: 2007
 Publisher: Springer
Published: 22 Feb 2009
ISBN 10: 379081928X
ISBN 13: 9783790819281