Lead Markets: Country-Specific Success Factors of the Global Diffusion of Innovations: 14 (ZEW Economic Studies)

Lead Markets: Country-Specific Success Factors of the Global Diffusion of Innovations: 14 (ZEW Economic Studies)

by Marian Beise (Author)

Synopsis

subsequent adoption of an innovation design preferred in the lead market by other countries, can be put down to the special market context in the lead market.

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10 in stock

More Information

Format: Paperback
Pages: 326
Edition: Softcover reprint of the original 1st ed. 2001
Publisher: Physica
Published: 23 Oct 2001

ISBN 10: 9783790814
ISBN 13: 9783790814309