A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

by Marko Sarstedt (Author), Marko Sarstedt (Author), Erik Mooi (Contributor)

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Format: Paperback
Pages: 413
Edition: Softcover reprint of the original 3rd ed. 2019
Publisher: Springer
Published: 11 Jan 2019

ISBN 10: 3662585928
ISBN 13: 9783662585924