Marketing Cases from Emerging Markets

by Dilip Mutum (Editor), Eva Kipnis (Editor), Sanjit Kumar Roy (Editor)

New
Paperback
2016
$78.31

This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.

Synopsis

This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.

$78.31

Save:$5.98 (7%)

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10 in stock

More Information

Format: Paperback
Pages: 180
Edition: Softcover reprint of the original 1st ed. 2014
Publisher: Springer
Published: 16 Sep 2016
ISBN 10: 3662511231
ISBN 13: 9783662511237

Marketing Cases from Emerging Markets

New

$78.31

Synopsis

$78.31

More Information