by Philip Kotler (Author), Nils Bickhoff (Author), Roland Berger (Author)
The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.
Format: Hardcover
Pages: 120
Edition: 2nd ed. 2016
Publisher: Springer
Published: 26 May 2016
ISBN 10: 3662484897
ISBN 13: 9783662484890