by Margit Huber (Editor), Martina Pallas (Series Editor), Joachim Scharioth (Series Editor), Martina Pallas (Series Editor), Margit Huber (Editor)
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality.
Format: Paperback
Pages: 184
Edition: Softcover reprint of the original 1st ed. 2004
Publisher: Springer
Published: 23 Aug 2014
ISBN 10: 3662312379
ISBN 13: 9783662312377