Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

by Christoph Burmann (Author), Michael Schade (Author), Nicola-Maria Riley (Author), Kristina Klein (Author), Tilo Halaszovich (Author), Rico Piehler (Author)

$45.53

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20 in stock

More Information

Format: paperback
Publisher: Springer Gabler
ISBN 10: 3658483148
ISBN 13: 9783658483142
Expected Release Date: 17 Jul 2025