Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (European Advertising Academy)

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (European Advertising Academy)

by Martin Eisend (Editor), Martin Eisend (Editor), Anastasia Stathopoulou (Editor), George Christodoulides (Editor)

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Format: Paperback
Pages: 328
Edition: Softcover reprint of the original 1st ed. 2017
Publisher: Springer Gabler
Published: 15 Jun 2018

ISBN 10: 3658215143
ISBN 13: 9783658215149