by Bernhard Gold (Author), Bernhard Gold (Author)
Bernhard Gold answers the question of how larger firms can learn from the successes of Silicon Valley start-ups by means of corporate venturing and by developing the `Spin-Along Approach' - a method that combines the innovativeness of start-up companies with the capabilities of large corporations to obtain the best of both worlds.
Format: Paperback
Pages: 168
Edition: 1st ed. 2018
Publisher: Springer Gabler
Published: 24 Oct 2017
ISBN 10: 3658198850
ISBN 13: 9783658198855