Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)

by Martin Eisend (Editor), Martin Eisend (Editor), Vesna Zabkar (Editor)

• New

  Hardcover
  2017

  $122.77

  This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.