by Matthias Müller (Author)
Matthias Muller makes a case for the particular role of the demand side in research on innovation. The results offer a new perspective on the innovation process, proving that the demand side and consumers are important drivers of innovation, which must be included in future research for a full picture.
Format: Paperback
Pages: 184
Edition: 1st ed. 2017
Publisher: Springer VS
Published: 21 Jun 2017
ISBN 10: 3658187212
ISBN 13: 9783658187217