Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

by Martin Eisend (Editor), Martin Eisend (Editor), Anastasia Stathopoulou (Editor), George Christodoulides (Editor)

• New

  Hardcover
  2016

  $147.85

  Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).